Company Overview
Mako Plastics is a North American injection molding partner to engineers and procurement teams, providing DFM support, production tooling, and quality‑led molding and assembly for regulated and high‑reliability applications.
Challenge
Before the engagement, the site underperformed: dated visuals, generic feature‑first messaging, and minimal SEO equity limited discovery and conversion, especially with medical and defense buyers who evaluate suppliers on compliance, reliability, and responsiveness.
Solution
Factur reframed the site around buyer outcomes. We clarified why Mako is a DFM‑savvy, high‑compliance partner, implemented clean layouts and intuitive navigation for engineers and buyers, and optimized performance across devices. Pages were mapped to high‑value services and capabilities, reinforced with best‑practice technical SEO and analytics that illuminate real quote and inquiry behavior.
Results
In 60 days, the relaunch delivered a step‑change in reach and relevance. New visitors surged, organic visibility strengthened beyond branded queries, and search impressions rose significantly as the site began ranking for industry and service terms (e.g., plastic manufacturing, injection molding supplier). The experience now meets buyer expectations, drives more qualified engagement, and establishes a durable SEO foundation for pipeline growth. See headline metrics below.
2x
Increase in Non-Branded Keyword Reach
3x
Growth in Organic Search Traffic
50x
Total Visitor Growth
