Company Overview
Industra Construction is a self-perform general contractor based in Surrey, British Columbia. Rather than subcontracting the work out, Industra builds its industrial projects in-house and manages them end-to-end, from engineering and design through construction, often in remote, hard-to-reach parts of Western and Northern Canada.
Its work spans heavy industrial, water and wastewater, environmental, and institutional projects, with clients across private industry, municipalities, and First Nations communities.
The Challenge
Industra had built strong momentum through public tender work, but wanted to create more opportunities in the private sector.
With a focus on logistically challenging heavy industrial work, Industra had a highly specific target market. The company needed a more focused way to identify the right private-sector prospects and build relationships with companies that matched its capabilities, which led them to Factur.
The Solution
To turn that goal into pipeline, Industra partnered with Factur on targeted business development outreach.
Factur’s data team employed a sophisticated targeting process to identify tens of thousands of high-quality contacts within Industra Construction’s target market. The outreach was focused on engineering companies, industrial facilities, mining operations, construction management firms, and developers. Because Industra’s sales cycle was longer, Factur also supported the effort through long-term follow-up to keep the right prospects engaged over time.
The Results
Within the first six months of the partnership, Industra was able to generate measurable pipeline activity in its target market.
80+
Prospect Calls Completed
5
Large Projects Quoted
$9MM
In Quotable Opportunities
$3MM
In Work Awarded
Several additional large projects were also in the estimating phase, with long-term follow-up continuing to support future opportunities.
About Us
Factur is a growth agency built specifically for manufacturers. We help industrial suppliers and service providers build stronger pipelines through business development, lead generation, and marketing strategies tailored to the manufacturing industry.
From outsourced prospecting to long-term pipeline development, Factur helps manufacturers connect with the right buyers while their teams stay focused on operations, engineering, and closing opportunities. Ready to get started? Reach out to us at facturmfg.com or give us a call at 317-622-8970
