See how a capital equipment supplier generated $2.4M in quoted opportunities and opened doors to one of the world’s largest protein processors using Factur’s outsourced prospecting service.
Company Overview
This capital equipment supplier provides packaging automation and inspection systems for food and beverage manufacturers. Their solutions include x-ray inspection systems, metal detectors, baggers, case packers, flow wrappers, and full-line automation designed to improve throughput, maximize uptime, and support product safety.
With a consultative, engineering-driven approach, they work with manufacturers ranging from mid-sized producers to some of the largest processors in the industry.
The Challenge
With sales cycles often stretching months or even years, the supplier needed a way to consistently prospect for new business without pulling focus from existing customers and engineering work. Reaching the right decision-makers at the right time required steady outreach and long-term follow-up that was difficult to sustain internally.
While demand for inspection and automation systems remained strong, breaking into new accounts, especially larger manufacturers with complex procurement structures required dedicated prospecting resources their internal team did not have.
The Solution
The capital equipment supplier partnered with Factur’s Business Development service to create a more consistent outbound prospecting effort and support new sales opportunities. Using Factur’s manufacturing-focused database and qualification process, Factur’s team then identified and engaged prospects that matched their target criteria.
The Results
Over a two-year partnership, Factur helped the capital equipment supplier build a stronger and more consistent pipeline across high-value food and beverage manufacturing accounts. The program generated 20 opportunities across multiple locations, creating new conversations with qualified manufacturers actively evaluating automation, inspection, and packaging solutions.
In total, the engagement produced $2.4M in quoted opportunities, including more than $1M tied to one of the world’s largest protein processors. By maintaining steady outreach and follow-up over a long sales cycle, Factur helped the supplier reach key decision-makers, uncover active projects, and turn targeted prospecting into measurable revenue potential.
20
Opportunities at multiple locations
$2.4M
In quoted opportunities
About Us
Factur is a growth agency built specifically for manufacturers. We help industrial suppliers and service providers build stronger pipelines through business development, lead generation, and marketing strategies tailored to the manufacturing industry.
From outsourced prospecting to long-term pipeline development, Factur helps manufacturers connect with the right buyers while their teams stay focused on operations, engineering, and closing opportunities.
Ready to get started? Reach out to us at facturmfg.com or give us a call at 317-622-8970
