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FACTUR BLOG
Prospecting is a challenging, often frustrating aspect of industrial sales. Sometimes, representatives don’t have the time or demeanor. For those who prospect, the effort put into lead generation takes away from deal closing.
Instead of spreading salespeople too thin, possibly degrading both revenues and employee morale, companies in the industrial space can outsource prospecting. At Factur, we’re a big proponent of letting specialists take on time-consuming, lead-generation tasks. Your team is free to focus on what they do best – building your client base.
Industrial prospecting is reaching out to new businesses using email, phone, instant message, or other communication methods in hopes of finding potential clients. The process is time-consuming and, without the right resources, can be a fruitless endeavor.
Outsourced prospecting is the act of delegating those client-finding duties to a third party. Any serious leads are passed to the origin company’s salespeople or account executives, who utilize their in-house knowledge and expertise to close the deal.
Making sales prospecting the responsibility of a third party is mutually beneficial. Your sales team can pay attention to high-value clients instead of chasing dead ends. The prospecting agency usually has the industry connections, tools, and time needed to create a steady stream of sales opportunities.
There are other advantages of outsourcing sales prospecting. Examples include:
Partnering with an agency is a great way to reach a larger audience and generate more leads. Prospecting firms have extensive databases of possible clients and skilled teams trained to find quality leads.
Outsourcing prospecting gives your business the ability to target new audience segments or new markets altogether with a nuanced approach.
Outsourcing prospecting gives your business the ability to target new audience segments or new markets altogether with a nuanced approach.
When you hire an outside prospecting company, they’re dedicated to connecting with new industrial targets who likely haven’t heard of your business. Every conversation, voicemail, and email they leave is a branded touchpoint.
The Industrial sector isn’t like other markets. Company leaders can sense when your salesperson is new or uncomfortable with prospecting. Any lack of poise gives the impression that your company lacks knowledge or is unprofessional.
That’s why industry product or service providers turn to Factur for sales prospecting. We leverage proprietary data and hyper-niche marketing processes to find quality leads for industrial clients.
A highly trained, top-notch hunter from our team goes to work on your behalf. They use a database of known decision-makers to target prospective customers. Introductory calls take place, and needs are qualified. As a result, you get reliable, actionable quotes.
Whether you supply raw materials or build complex assemblies, our outsourced prospecting services can benefit your industrial operation. Businesses we serve include:
Metal Fabrication • Machining • Thermoforming • Stamping • Plastic Fabrication • Assembly • Control Panels • Specialty Machinery • Coatings • Electrical • Rapid Prototyping
Metals • Equipment • Tooling • Components • Plastics • Supplies • Software • Automation • Material Handling • Packaging • Electronics • Mechanical • Power Transmission • Chemicals • Lube & Oil • Compressed Air
Design Engineering • Quality System • Process Improvement • System Integration • Product Development • Tooling Design • Automation • Electrical Design • Control Design • Coatings • Electrical • Rapid Prototyping
Materials Recycling • Maintenance & Repair • Facility Services • Staffing & Labor • Logistics