Building More Than a Website: A New Pipeline for Hibshman

Company Overview

Hibshman Screw Machine Products is a family-owned precision machining company based in Union, Michigan. For over 50 years, they’ve specialized in producing high-quality turned components for a wide range of industries, earning a reputation for reliability, craftsmanship, and long-term customer partnerships.

Challenge

Hibshman had built a strong reputation through quality work and long-standing customer relationships. But like many manufacturers, they saw an opportunity to expand their reach, connect with more right-fit buyers, and present their capabilities with greater clarity and professionalism online.

They partnered with Factur to strengthen their brand, increase visibility, and accelerate new business development efforts through a modern, aligned digital strategy.

Solution

Factur deployed our Precision Business Development solution, a comprehensive approach that blends marketing strategy, content creation, outbound prospecting, and consultative follow-up. We started by rebuilding Hibshman’s website to better reflect their capabilities, communicate their value clearly, and guide visitors toward action.

Alongside the new site, we launched targeted outreach efforts to connect Hibshman with qualified buyers, backed by professionally crafted messaging and a consistent brand experience. We also developed a custom LinkedIn banner and a series of LinkedIn posts to drive traffic, reinforce brand credibility, and support engagement across touchpoints.

Results

Over the first four months of Hibshman’s Precision Business Development engagement, the results were significant. Website traffic grew by 9,759%, increasing from 285 users in January to over 28,000 by the end of May. Homepage visits rose 9,742%, and organic search traffic increased 1,243%, reflecting the impact of a coordinated push across channels.

This growth was driven by the combined effect of a professionally rebuilt website, targeted messaging, and multi-channel outreach. As traffic increased, so did engagement, resulting in more than 36,000 total page views and a 3,400% increase in tracked on-site interactions.

Most importantly, these efforts translated into real sales activity. Within four months, Hibshman received 100 leads, 20 quoting opportunities, and a sales pipeline value of $440,000, helping them connect with qualified prospects and lay the groundwork for continued growth.