A Modern Brand and Digital Strategy for CH Ellis

Company Overview

CH Ellis is a custom case manufacturer with more than 120 years of craftsmanship, engineering excellence, and adaptability. Headquartered in Indianapolis, Indiana, the company designs and produces hard and soft custom cases, sewn bags, foam inserts, and semi-custom solutions for critical industries. With designers, engineers, and manufacturing under one roof, CH Ellis delivers complete solutions for OEMs, field service teams, and engineering-driven organizations that require precision, protection, and performance.

Challenge

CH Ellis had a dual focus: expanding into new markets, especially OEM and industrial buyers, while continuing to grow their consumer-focused Chicago Case brand. But their digital presence wasn’t keeping pace with their ambitions. The website was slow, difficult to navigate, and poorly optimized for search, limiting visibility and making it harder for prospects to grasp their full capabilities. Messaging didn’t clearly articulate what set them apart in a competitive market, and sales efforts lacked consistent support from case studies, capabilities documents, and other collateral. Without a coordinated strategy linking marketing and sales, opportunities to win high-value, long-term partnerships were slipping away.

Solution

Factur implemented a dual approach, combining Precision Marketing and Outsourced Business Development to modernize CH Ellis’s brand and actively pursue new business. On the marketing side, we reframed messaging to focus on customer pain points, rebuilt the website for speed and clarity, optimized it for search, and developed targeted blogs, case studies, and sales collateral.

On the sales side, our team executed coordinated outreach campaigns to connect with high-value OEM and industrial buyers, supported by consistent follow-up and tailored communication. Together, these efforts created a cohesive presence across every touchpoint, from first impression to signed quote, and equipped CH Ellis to compete more effectively in the markets they wanted to grow.

Results

Within 12 months of their engagement with Factur, CH Ellis experienced measurable gains in visibility and pipeline growth. The combined impact of a modernized brand, targeted marketing, and consistent outbound sales efforts increased organic traffic by 28% and generated 88 qualified leads with $265K in quoted opportunities. These results included multiple high-value OEM projects initiated through coordinated marketing and sales activity, positioning CH Ellis to compete more effectively in new markets and build lasting relationships with long-term, high-value customers.