There’s a reason you won’t find “Manufacturing” listed as one of several industries on our site. It’s the only one we serve. Whether it’s a contract manufacturer, an automation integrator, or a supplier of MRO services, our clients all have one thing in common. They sell to manufacturers.
At Factur, manufacturing isn’t just a vertical we serve. It’s the entire foundation of our business.
Most agencies operate like a buffet, taking on a mix of industries; IT services, financial consulting, professional services, and some industrial if it comes through the door. That might work for quick-turn services, but not when your buyers are engineers, procurement leads, and plant managers sourcing parts with six-month quoting cycles and mission-critical tolerances.
At Factur, growing companies within manufacturing is the business. Every client we work with plays a role in the industrial supply chain, and that singular focus shapes everything we do.
What happens when you bet it all on one customer
Before co-founding Factur, our CEO, Gabe Draper, ran a manufacturing business. It looked like a success, with a strong team, reliable output, and one big customer that kept the machines running. But that customer made up too much of the revenue.
When they pulled out, the pipeline collapsed. There was no backup. No strategy for diversification. Eventually, the business went bankrupt.
That failure wasn’t just financial. It was educational. It showed what happens when growth isn’t intentional, when new business comes passively if at all, and when your future depends on one relationship.
Factur exists to fix that problem. To help manufacturers build the kind of predictable, resilient, and scalable sales pipeline that keeps the floor busy even if one customer disappears.
Why generalist agencies fall short in manufacturing
If you’ve ever had to explain what a part tolerance is to your marketing agency, you’re not alone.
Manufacturing sales aren’t like other B2B industries. You’re not selling demos or monthly retainers. You’re quoting complex parts, competing on lead time, compliance, precision, and relationships that may take months or years to convert.
Here’s what most agencies rarely understand:
- The first point of contact is often an engineer, not a traditional “decision-maker,” and they care more about capabilities than pricing.
- A quote isn’t just a response, it’s a serious investment of time and resources. One you don’t want to waste on unqualified prospects.
- Buyers may need internal alignment, supplier vetting, and production readiness before a PO ever lands. None of which fits into a typical “campaign funnel.”
- Trust, technical fluency, and timing carry more weight than any call-to-action. If your messaging misses, your opportunity vanishes.
That’s why using a generalist agency to grow a manufacturing business is like using a Swiss Army knife to rebuild a spindle. Technically possible, but not effective.
Our competitive edge: Fixtur
We built Fixtur because we were tired of seeing good shops waste time on bad leads.
Fixtur is our outbound engine, developed exclusively for manufacturing suppliers. It’s powered by a proprietary database of industrial buyers including engineers, sourcing managers, and maintenance leaders across thousands of OEMs, distributors, and end-users.
Unlike typical marketing platforms, Fixtur doesn’t just scrape titles and hope for the best. It lets us:
- Identify sourcing signals in your ideal buyers
- Segment by capability fit such as industry, material, certification, and location
- Customize messaging that speaks directly to their technical needs
Most agencies promise lead generation. Fixtur delivers real opportunities with the right companies, at the right time, for the right reasons.
We speak manufacturing because we’ve lived it
There’s no learning curve when you work with Factur. We already know the nuances of your sales process because we’ve walked it.
That means we don’t just run “campaigns.” We build systems tailored to the realities of industrial sales:
- Lead generation that aligns with 6 to 12-month buying cycles
- Content that helps engineers justify switching suppliers
- Follow-up strategies that treat quoting as a sales pipeline, not just admin
- SEO for complex parts and certifications, not clickbait keywords
- PPC that speaks to capacity needs and capability gaps, not just price
We’ve helped precision machine shops land Tier 1 aerospace contracts. We’ve helped MRO suppliers replace aging distributor relationships. We’ve helped automation vendors scale into new sectors without adding headcount.
That’s the advantage of working with a team that speaks the language and knows the process.
What generalists miss can cost you the job
We’ve seen what happens when manufacturing companies hand their growth strategy to a generalist agency:
- The content sounds vague, or worse, wrong
- They overpromise lead volume without understanding whether your team can quote it, build it, or even want that kind of work
- They treat quoting like a form fill, not a high-value technical sale that needs education, qualification, and real buyer intent
- They optimize for conversions, not for fit, so you end up quoting low-margin, low-fit jobs that slow your floor down instead of growing your revenue
- The strategy leans on gimmicks that don’t work in a complex buying environment
- It takes months just to get up to speed, and by the time they understand your business, you’ve already lost valuable opportunities
Meanwhile, you’re still stuck with the same core risk. Too few customers, too many dependencies, and no sustainable way to grow.
We built Factur to solve all of that. Our strategies drive real revenue for manufacturers who want to build pipeline, increase quoting volume, and reduce reliance on that one anchor account.
If you’re tired of teaching your agency about your business
You need a partner who already gets it. Someone who knows what “high-mix, low-volume” really means. Who understands why quoting velocity matters. Who can turn your technical strengths into a competitive edge in the sales process.
That’s why Factur exists. We don’t sell websites to breweries one day and ads to dentists the next. We build sales and marketing systems for one kind of business—yours.
Because when your agency understands your shop like you do, growth gets a whole lot easier.
