Company Overview
WSJ Enterprises is a full-service concrete and masonry subcontractor based in Lafayette, Alabama, serving clients across the Southeast. The company specializes in industrial concrete and industrial masonry, working with general contractors and professional builders who value strong subcontractor relationships, reliable execution, and quality work in the field.
The Challenge
As WSJ Enterprises grew, they wanted a bigger presence inside industrial facilities and more of the specialty concrete work they do best. They were already receiving bids from existing customers, but they wanted to add to that pipeline by reaching new buyers in their target market.
Rather than wait for the next referral, WSJ Enterprises decided to go after that growth. They brought in Factur to help them open up more high-margin work.
The Solution
To establish a more proactive pipeline, WSJ Enterprises partnered with Factur to implement targeted business development outreach specifically tailored for industrial accounts.nts.
Leveraging Factur’s industrial contact database, the team identified relevant prospects and connected WSJ Enterprises with companies that aligned with its target market. Through that outreach, Factur helped supplement the bids already coming in and generated additional quoting opportunities in their target accounts.
The Results
Within the first three months of the partnership, WSJ Enterprises generated measurable activity within its target industrial segment.
50+
Meetings Set
16
New Companies Quoted
$7MM
New Customers Acquired
$100k+
Revenue Generated
About Us
Factur is a growth agency built specifically for manufacturers. We help industrial suppliers and service providers build stronger pipelines through business development, lead generation, and marketing strategies tailored to the manufacturing industry.
From outsourced prospecting to long-term pipeline development, Factur helps manufacturers connect with the right buyers while their teams stay focused on operations, engineering, and closing opportunities. Ready to get started? Reach out to us at facturmfg.com or give us a call at 317-622-8970
