Cold calling is one of the hardest parts of selling into manufacturing, buyers are busy, guarded, and have heard every pitch before. Most teams either avoid it or wing it, and the call dies in the first 30 seconds. This template is for the rep, owner, or business developer who’d rather have a plan walking into the call than figure it out live. It works whether you’re building an outbound motion from scratch or trying to get more out of the calls you’re already making. Because we spend our days talking with manufacturers we know where these calls tend to go sideways, so we built the whole thing out for you to pick up and use.
What’s inside:
- The full call, scripted and annotated from opener to booked meeting
- A 30-second pitch framed around three problems manufacturers actually have
- Exactly what to say to “I’m not interested,” “we’re alright,” and “send me an email”
- The “hint of emotion” move that gets a prospect to quantify their own problem
- The follow-up after the email, including the gap questions that reopen the conversation