Ever found yourself in a situation where a promising lead or a potential client just vanishes into thin air? They might miss a demo, skip an appointment, or just stop responding to your follow-ups. It’s like they’ve been spirited away, leaving you wondering what went wrong. This scenario, often referred to as getting “ghosted,” is all too familiar in the sales world. But we’ve got a solution that can help bring these ghosted deals back to life.
First things first, resist the urge to flood their inbox with emails asking for a reschedule. Yes, you heard that right. Chasing them via email is the equivalent of trying to catch a ghost with a net – ineffective and frustrating. Instead, we advocate for a more strategic approach.
Step 1: Craft a Concise, Three-Point Agenda Email
The first part of this approach involves sending a brief email. But not just any email. This one should contain a three-point agenda that succinctly outlines:
Where We Were: A quick recap of what has been discussed or achieved so far.
Where We Are: An update on the current status or progress of the process.
Where We’re Going: The next steps, including what you hope to achieve in the upcoming meeting.
This email serves a dual purpose. It not only reminds them of the value you bring to the table but also sets the stage for a productive next meeting. End the email with a note expressing your understanding of the missed connection and your intention to follow up with a calendar invitation for a reschedule. This gentle nudge shows your professionalism and commitment to the relationship without being pushy.
Step 2: Send a Calendar Invite
Following the email, promptly send over a calendar invite. The trick here is not to get bogged down by the specifics of timing. You choose a date and send it their way. This assertive move eliminates back-and-forth and makes it easy for them to say yes. Remember, the goal is to make rescheduling as frictionless as possible for them.
Why This Works
You might be thinking, “Is it really that simple?” The answer is a resounding yes.
The beauty of this method lies in its simplicity and directness. It respects your potential client’s time and decision-making process while demonstrating the value of reconnecting. By providing a structured agenda and taking the initiative to propose a new meeting time, you alleviate any hesitation or confusion that might have led to the ghosting in the first place.
So, the next time you find yourself staring at an empty chair or a silent inbox, remember this strategy. It’s your secret weapon against ghosting, turning vanished leads into solid opportunities. This approach not only helps you maintain a professional demeanor but also significantly boosts your chances of keeping the conversation going and eventually sealing the deal. Give it a try, and watch those ghosted meetings reappear like magic.
