If you’re using online bidding platforms to win new business, you’ve probably noticed a pattern. Jobs often go to the lowest bidder, not the best supplier. That can be frustrating when your team delivers high-quality work, meets deadlines, and brings real expertise to the table.
These platforms promise access to more buyers, but too often, they lead to price wars and short-term wins that don’t support long-term growth.
Let’s talk about why that happens, and what a better path looks like for manufacturers who want to grow with the right clients, not just any client.
Low prices win. Not quality work.
Say you’re quoting a job for precision parts. You give a price that reflects your expertise, materials, and turnaround time. Then another supplier undercuts you by thirty percent. You know their quality won’t match yours, but buyers on these platforms often chase savings over reliability.
That’s the reality for many suppliers. On bidding platforms, price becomes the main focus. If you win a job, it’s likely because you’re the cheapest, not the best. And if you want to stay competitive, that means slashing your prices and shrinking your profit margins. Over time, that can hurt your business more than help it.
Your expertise gets lost in the crowd.
Most of these platforms don’t give you much space to tell your story. Your profile looks a lot like everyone else’s. It’s hard to highlight what makes you special, whether that’s your equipment, your team, or your years of experience in the field.
Even worse, bigger companies can often buy better placement or visibility. If you’re not paying to play, you’re buried in the listings. That makes it tough for great suppliers to rise to the top based on merit alone.
Relying on one platform is a big risk.
There’s a big problem with putting all your lead generation in one place. If the platform changes how it ranks suppliers, raises its fees, or sees a drop in buyer activity, your lead flow can vanish overnight. That’s a risky way to run a business.
Diversifying how you attract customers gives you more stability. It also helps you build better relationships with clients who are a good fit for your work, not just the ones looking for the cheapest deal.
Build a lead pipeline that works for you.
There’s a more effective path than hoping the right jobs show up on a bidding platform. Manufacturers who invest in proactive sales and marketing strategies see better leads, more control over pricing, and stronger client relationships.
At Factur, we combine outsourced sales with smart digital marketing to reach the right decision-makers. Whether it’s targeted outreach, helpful content, or a website built to convert interest into real conversations, we tailor every piece to match your growth goals.
This isn’t about chasing every opportunity. It’s about connecting with the right ones.
Talk to Factur about a growth strategy built around what your business actually needs to attract and win better leads.
